Geotourism is defined as tourism that sustains or enhances the
geographical character of a place - its environment, culture,
aesthetics, heritage, and the well being of its residents.
Geotourism promotes these principles as developed by the National
Geographic Society:
Integrity of place: Enhance geographical character by
developing and improving it in ways distinctive to the locale,
reflective of its natural and cultural heritage, so as to encourage
market differentiation and cultural pride.
International codes: Adhere to the principles embodied in
the World Tourism Organization's Global Code of Ethics for Tourism
and the Principles of the Cultural Tourism Charter established by
the International Council on Monuments and Sites.
Market selectivity: Encourage growth in tourism market
segments most likely to appreciate, respect, and disseminate
information about the distinctive assets of the locale.
Market diversity: Encourage a full range of appropriate
food and lodging facilities, so as to appeal to the entire
demographic spectrum of the geotourism market and so maximize
economic resiliency over both the short and long term.
Tourist satisfaction: Ensure that satisfied, excited
geotourists bring new vacation stories home and send friends off to
experience the same thing, thus providing continuing demand for the
destination.
Community involvement: Base tourism on community resources
to the extent possible, encouraging local small businesses and civic
groups to build partnerships to promote and provide a distinctive,
honest visitor experience and market their locales effectively. Help
business develop approaches to tourism that build on the area's
nature, history and culture, including food and drink, artisanry,
performances arts, etc.
Community benefit: Encourage micro to medium-size
enterprises and tourism business strategies that emphasize economic
and social benefits to involved communities, especially poverty
alleviation, with clear communication of the destination stewardship
policies required to maintain those benefits.
Protection and enhancement of destination appeal:
Encourage businesses to sustain natural habitats, heritage sites,
aesthetics appeal, and local culture. Prevent degradation by keeping
volumes of tourists with maximum acceptable limits. Seek business
models that can operate profitably within those limits. Use
persuasion, incentives, and legal enforcement as needed.
Land use: Anticipate development pressures and apply
techniques to prevent undesired over development and degradation.
Contain resort and vacation-home sprawl, especially on coasts and
islands, so as to retain a diversity of natural and scenic
environments and ensure continued resident access to waterfronts.
Encourage major self-contained tourism attractions, such as
large-scale theme parks and convention centers unrelated to
character of place, to be sited in needier locations with no
significant ecological, scenic, or cultural assets.
Conservation of resources: Encourage businesses to
minimize water pollution, solid waste, energy consumption, water
usage, landscaping chemicals, and overly bright nighttime lighting.
Advertise these measures in a way that attracts the large
environmentally sympathetic tourist market.
Planning: Recognize and respect immediate economic needs
without sacrificing long-term character and the geotourism potential
of the destination. Where tourism attracts immigration of workers,
develop new communities that they constitute a destination
enhancement. Strive to diversity for mitigating practices that are
incompatible with geotourism and damaging to the image of the
destination.
Interactive interpretation: Engage both visitors and hosts
in learning about the pace, Encourage residents to show off the
natural and cultural heritage of their communities, so that tourists
gain a richer experience and residents develop pride in their
locales.
Evaluation: Establish an evaluation process to be
conducted on a regular basis by an independent panel representing
all stakeholder interests, and publicize evaluation results.
National Geographic Society